Recruiting College Students When Your Company’s Not a Big Brand Name

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Pam Strohmeyer of the Michigan-Ohio-Florida financial services accounting firm Rehmann talks about the challenges of recruiting on college campuses when you’re not Deloitte, Ernst & Young, PricewaterhouseCoopers, and KPMG. She also talks about transparency in hiring — giving prospective employees a chance to call your current workers and ask what it’s like to work there.

Strohmeyer also explains the No. 1 thing job-seekers ask her the most, all in the video below.