• Keith Halperin

    Thanks, Josh. The concept of ambassadors is a good one, and in at least one instance I recall- very successful. IMSM, in the late ’90s, Cisco Systems instituted a program called something like “Friends at Cisco” What it involved was asking Cisco employees if they’d be willing to serve as “friends” to tell prospective applicants about the role and the culture at Cisco. In return for their time, if the applicant ended up getting hired, the “friend” would receive the employee referral fee. In a few months, this increased the percentage of employee referral hires from 36% to 56%.

    Cheers,

    Keith

  • Josh Fox

    Keith, that’s good to hear.

    Already, most good hires come from referrals.

    It makes sense that companies not only want to encourage referrals but also want to expand the range of qualified professionals who their employees know.

  • Fareed Ansari

    Employee Referral 3.0

  • Josh Fox

    Fareed — yes. Employee Referral 1.0 was friends and colleagues Employee Referral 2.0 was of members of employees’ online social networks. Referral 3.0 is of professional peers who connect to the employee, even if they didn’t know each other earlier.

  • Natasha Bernal

    This is such an interesting article! It’s peculiar to see how much psychology plays a part in the hiring process for people with specific skill sets –quite a recruitment dance indeed!