• http://sghrc.com Steve Guine

    You make some good points, but I would not be so quick to count out Google+ just yet.

    I think that social networking for companies like Google and MS is a matter of playing to their strengths rather than copying another’s playbook/business plan.

    When Google gets its act together, FB, LI and T will take notice.

  • http://www.linkedin.com/in/bradz Brad Zirulnik

    What if Page, Brin and Schmidt were using it? Would that really change things? I’m not saying it doesn’t matter, but if their use was way up, how would this conversation change?

  • http://www.inboundrecruiter.com Brian Kevin Johnston

    Thanks Jody for your insights… I like/agree with your 1HR a day on SM. Best to ALL/Happy Monday!!!

  • Tyler Brown

    I appreciate your analysis on this, but I’m afraid I don’t agree on some of your points. Doing a google search for phrases is not a great way of doing opinion research, as it doesn’t take an exhaustive and nuanced approach to the ways in which people may express their feelings towards the service.

    As far as Google’s brass, looking at their public shares does not necessarily say much, as one of the main benefits of G+ is that you can effectively manage permissions. There’s no way to tell to what degree Page, Brin, et al are sharing with their colleagues, friends, and family.

    Ultimately, though, you may be right as far as branding is concerned. I’m not qualified to comment on its use as such, but I’m inclined to agree with you here. For me, personally, I’ve found it a much more enjoyable sharing/interaction experience than Facebook on many levels, and I’m not sure it should yet be written off.

  • http://www.colleague.eu/ Louis Welcomme

    I do use the Google+ icon when I have read a good article but I currently very rarely post directly to Google + – especially when I have to manage LinkedIn and Twitter for Colleague Recruitment Software.

    As always best advice to all businesses, as well as recruiters, is to ensure you know your objectives, target audience and metrics in order to use your time most effectively.

    @ColleagueRS – http://twitter.com/ColleagueRS
    @LouisWelcomme – http://twitter.com/LouisWelcomme

  • http://www.smashfly.com Chris Brablc

    My problem with Google + right now is the lack of compatibility with third party social media aggregators such as Tweetdeck and Hootsuite.

    If they enabled me to view feeds and post to Google + from there I would use it more often.

    Nice article!

    Chris Brablc