• Aernout Stigter

    Good stuff! Don’t we all wish we will find something that will make our lives easier, such as easy recruitment (or sales, solutions, etc)?

    I think the main challenge with any social network is that the exact purpose of the intitiatives have not yet been defined and broadly adopted as such. We are still trying to find out what to use them for.

    For me personally LinkedIN and Twitter are for professional use and Facebook is for pesonal use. But none of them have a 100% defined purpose (yet). Not like email for example. Email is for emailing (surprise) and the available tools do just that, you send and receive emails establishing some form of communication.

    Let’s analyze the other three I mentioned:

    Linkedin: I use it to link to other professionals with whom I may have a mutual beneficial professional relationship, it is my digital business card archive.

    Twitter: I use it to ‘twitter’ and be ‘twittered’ in order to gain useful professional insights from people, companies, subjects and industries in order to…well I am actually not sure yet…

    Facebook: I use it to connect with friends and family to share personal experiences, sometimes it is actually quite voyeuristic but again the real purpose I am not so sure about yet. Maybe just a digital sociala ativity archive/ timeline of my life?

    Finding a new job or hunting for candidates? For me it would be less trustworthy on Facebook than either of the other two, but hey, who am I..?

    What do you use them for?

  • http://www.techtrak.com Maureen Sharib

    You Heretic, You.

    Oh. Wait. Seems like maybe you’re on to something… Why did Facebook’s 51st employee decide to deactivate her Facebook account? http://wapo.st/Ne9Rv9

  • http://betterweekdays.com Chris Motley

    Great article and while it is not surprise – you lay out the points very clearly. @Aernout, you also make great points, and I think the question you ask is highly relevant. One one side, the primary question is: ” How do we (as individuals) use these sites/tools?” and on the other, “for what purpose did these companies build these tools?” Whenever there is a mismatch – growth stalls and people lose a lot of money. LN is the world’s largest rolodex, FB is the worlds largest social network, and Twitter is the worlds largest forum. That is what I as an individual have been sold on, and that is how I use them. That is what these brands represent in my mind. That is a very hard thing to change. LN is doing something right because they have found something useful to offer recruiters and are doing quite well in monetizing their asset. FB and Twitter are still trying to figure this part out, but at least FB has the dough to experiment for the time being, albeit at the expense of hopeful investors.

  • http://www.talenttech.com Praj Patel

    Good post Raghav. Your points and the comments above reflect some of the core problems that Facebook presents for recruiting. If recruiters view Facebook as yet another “marketing channel” they need to apply the same discipline they would apply before choosing to spend money on any other marketing tactics. So questions such as:
    1) Which users are really using it for job search and therefore which demographic would it make sense to target?
    2) What % of that demographic have the skills/experience and are qualified for positions you’re trying to fill?
    3) What of the many mechanisms that Facebook provides should you actually use to reach these users

    LinkedIn, through design and intent, has better job-related information on candidates and tools to target and communicate with them. So for the purposes of recruiting a certain demographic (30+, professional, office-based etc.) it is overwhelmingly being chosen by recruiters, as its recent quarterly results indicate. I’m sure Facebook analyzes its “heavy users” demographic and if it can created better tools to specifically target and communicate with them, it may yet prove to be a legitimate and effective recruiting channel. I’m sure Facebook investors hope so!

  • Jim Cargill


    Regretfully, I have reached the point where your articles are pretty much the only ones I read. Undoubtedly, you are intelligent, yet you don’t let your intelligence override common sense. I guess I stopped reading other’s articles when it became clear that the recruiting industry had taken up the mantra, “ALL HAIL THE MIGHT MATRIX”, and chased their precious matrixes right off the cliff.

    I vividly recall in 1999, following the first Monster Super Bowl commercial, a highly-regarded leading recruiting guru writing, “Monster will be the death blow to recruiting as we know it”. Paul Hawkinson sneered at such comments, and he was correct. Similar predictions were made in the advent of social media, but rather than being the death blow, it was going to become “so much easier to recruit qualified candidates”. The same was said of video-conferencing.

    Nothing in recruiting has really changed much since 1980, unless you count the change from faxing to email (a bit of levity). As for Dinosaurs…they roamed the earth longer than any other Animal Class, before or since. Do not discount the Dinosaur simply because he or she does not embrace the Holy Grail known as Social Media.

  • J.P. Winker

    Good post, Raghav. And nice comment, Jim Cargill. I too recall the predictions that the internet would end recruiting as we know it. Resume dbases would make all people available and auction sites would cause talent to flow to its highest level.

    Of course this hasn’t happened. The prognosticators don’t seem to integrate human behavior into predictions of what technology can do. Common sense should suggest that, while technology makes may things possible, people will do as they please.

  • Sylvia Dahlby

    “Too many people were spreading too much hype and it was easy to get sucked in.” So true, and I am so not surprised the gild is finally off the lily. It’s about time someone pulled back the curtain on social media and revealed it for what it really is – merely a another MEDIA choice. And btw, “social networks” have long been a recruiting tool, networking goes back to when humans first fell from the trees.

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