Company Career Sites Have Come a Long Way, Baby

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Screen Shot 2013-11-20 at 10.13.49 AMScreen Shot 2013-11-20 at 10.16.10 AMMark Mehler and Gerry Crispin, through their CareerXroads firm, have analyzed company career pages for years, and they’ve generally been a tough crowd.

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So when Mehler and Crispin say things are getting better, that’s good news. And in their latest report, which I’ve embedded below, on the career pages of the Fortune 500 in the U.S., CareerXroads has at least some good news:

  • “Less than half the firms in 2006 had links or content for college students — the largest pool of talent for many companies — compared to about 75 percent today.”
  • In 2006, “it was more difficult to find the button to the careers pages and took more clicks to find a job. Thirty-five percent of the time it took five or more clicks, while today it only requires that many clicks about 15 percent of the time. “

That’s not to say CareerXroads is giving companies an A plus.

While some companies, for example, like Travelers, Dupont, Walmart, Lockheed Martin, Cardinal Health, USAA, and Chevron, have information for military veterans, only about one in three companies overall do. And less than one in five explain the interviewing process.

Among the companies mentioned positively in the report: Pepsi (for its mobile applications, like these); UnitedHealth Group for its recruiter chat; Deloitte for its Green Room; Accenture for its alumni pages; Amgen for having stats on women and minorities; Microsoft for helping people find recruiters, and many more.