• Keith Halperin

    Double thanks, Todd. It seems that even though Enterprise uses some of the “Run-The-Other-Way-When-Someone-In-Business-Starts-Saying-Them Words” like “inspire” and “*engage,” they may actually understand what recruiters are supposed to do. Not too shabby…

    Happy Conventioning (http://en.wikipedia.org/wiki/Hangover#Potentially_beneficial_remedies),


    * While Jean-Luc Picard was with Enterprise, he wasn’t in business, so that doesn’t count…

  • http://www.insidebuzz.co.uk Danielle May

    Interesting article. I think it’s a wise move for the Enterprise team to push social media as we’re seeing more and more grads using twitter and facebook to check out companies. If anyone is interested in reading employee reviews for Enterprise UK you should check out: http://www.insidebuzz.co.uk/logistics/enterprise-rent-a-car (sorry for the shameless self promotion)

  • http://blog.snaphop.com Kerry Skemp

    Just curious if there is a company these days where you *can’t* Inspire, Educate, Engage, Amuse, and Reward. 😉

  • Todd Raphael

    Kerry, yes, I’d say so. I certainly know of companies very low on “Amuse” — to almost non-existent. I know of others (like non-profit types) very low to non-existent on reward from a financial standpoint. With inspiring and educating, these may be vague nice words that apply to everyone, but the way they’re carried out varies radically. So I do think the types of things Enterprise wants to educate candidates about is enormously different than at Patagonia or Twitter or NASA.

  • Keith Halperin

    @ Kerry: I think that the more a company uses these words, *the less likely they are to actually apply them. It’s like “greenwashing”- talk a good line enough, get it into your brand with an effective marketing and PR effort, and you don’t really have to do it.



    *”Methinks the lady doth protest too much.”

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