Dave Lefkow

About the Author

Dave Lefkow is currently the CEO of talentspark (www.talentsparkconsulting.com), a consulting firm that helps companies use technology to gain a competitive advantage for talent, and a regular contributor to ERE on human capital, technology, and branding related subjects. He is also an international speaker on human capital trends and best practices, having spoken in countries as close as Canada and as far away as Malaysia and Australia. His consulting work has spanned a wide variety of industries and recruiting challenges with companies like Starbucks, Boeing, HP, Microsoft, Expedia, Washington Mutual, Nike and Swedish Medical Center.

The Future of Employee Referral Programs

In the face of growing worldwide skills shortages, organizations will increasingly attempt to activate their employee base as the main engine of their recruiting efforts. This will eventually blur the line between where the recruiting department ends and employee referral programs begin. Furthermore, our traditional notion of what makes a great employee referral…

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The Talent Story of the iPod

At the beginning of every great business success there’s a human capital story, and that’s certainly the case with the iPod. In just over four years, the iPod/iTunes product and business strategy has helped Apple double its market cap, establish over 80% market share in two very profitable industries, and drive almost $3…

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Using Blogs as a Strategic Recruiting Tool

Blogs represent an emerging and rapidly growing communication vehicle. Today, there are over 14 million blogs, and this number is increasing fast — over 80,000 are added each day. The applications for recruiting have been fairly limited (Microsoft’s brilliant marketing/finance and technical blogs aside). Yet there is a very real and powerful place…

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The Impact of Hurricane Katrina on The Recruiting Industry

We’ve all been touched in some way by Hurricane Katrina, the worst domestic natural disaster in our lifetime. Ripple effects in our economy and our industry are only beginning to be felt. Heroic and tragic stories of friends, relatives, and colleagues continue to reach the public. Our own industry is also not immune…

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Blink and Diversity Recruiting

In Malcolm Gladwell’s excellent new book, Blink: The Power of Thinking Without Thinking, he demonstrates that the power of our unconscious biases is often greater than that of our conscious beliefs. What we believe is frequently overshadowed by assumptions we’re often unaware we’re making. Like it or not, this spills over into almost…

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