Brian Cotter

About the Author

Brian Cotter is co-founder and president of PSG Global Solutions, the world's largest and fastest growing provider of outsourced recruiting support to the US staffing industry.

Are You Wasting Your Sales Team?

All steps of the sales process are important; from identifying prospects to closing deals. However, most businesses spend lots of time refining and managing the latter stages (closing, etc.), but put limited thought into earlier stages (lead generation). Since lead generation fuels all other sales stages, a thoughtful approach to the function can…